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What is an ETF?

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An exchange traded fund (ETF) is a basket of securities that trades on an exchange which provides individuals access to an investment strategy. ETFs may be invested in stocks, bonds, commodities, derivatives, or combinations thereof. They may also provide exposure to an asset class, market sector or subsector, or theme.

What is the history of ETFs?

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ETFs have been available as an investment product for nearly 30 years in the United States. The first ETF — a broad-based domestic equity fund tracking the S&P 500 index — was introduced in 1993 after a fund sponsor received US Securities and Exchange Commission (SEC) exemptive relief from various provisions of the Investment Company Act of 1940 that would not otherwise allow the ETF structure. Until 2008, SEC exemptive relief was granted only to ETFs that tracked designated indexes. These ETFs, commonly referred to as index-based ETFs, are designed to track the performance of their specified indexes or, in some cases, a multiple of or an inverse (or multiple inverse) of their indexes.

In early 2008, the SEC granted exemptive relief to several fund sponsors to offer fully transparent actively managed ETFs that meet certain requirements. Among other requirements, these actively managed ETFs must disclose each business day on their publicly available websites the identities and weightings of the component securities and other assets held by the ETF. Actively managed ETFs do not seek to track the return of a particular index. Instead, the investment adviser of an actively managed ETF, like that of an actively managed mutual fund, creates a unique mix of investments to meet a particular investment objective and policy.

How do ETFs work toward their strategy?

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An ETF originates with a sponsor, who chooses the investment objective of the ETF. In the case of an index-based ETF, the sponsor chooses both an index and a method of tracking its target index. Index-based ETFs track their target index in one of two ways. A replicate index-based ETF holds every security in the target index because it invests 100 percent of its assets proportionately in all the securities in the target index. A sample index-based ETF does not hold every security in the target index; instead the sponsor chooses a representative sample of securities in the target index in which to invest. Representative sampling is a practical solution for ETFs that track indexes containing securities that are too numerous (such as broad-based or total stock market indexes), that have restrictions on ownership or transferability (certain foreign securities), or that are difficult to obtain (some fixed-income securities).

How are ETFs regulated?

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Most ETFs are registered with the SEC as investment companies under the Investment Company Act of 1940, and the shares they offer to the public are registered under the Securities Act of 1933.

What are benefits of ETFs?

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The ETF structure may allow for certain benefits and efficiencies for investors when compared with other product structures. Operational efficiencies, costs, and tax benefits are just some of these.
  • Tax Benefits – Since shares are not sold in the ETF to facilitate outflows, there are no taxable gains realized in the fund which are ultimately distributed to the remaining fund holders. In addition, the ETF may choose to deliver low-cost shares of the underlying securities, thus potentially eliminating future capital gains within the fund.
  • Ease of Implementation – Implementing the investment strategy is achieved through one trade – purchasing the ETF – rather than having to purchase all of the underlying securities. This eliminates the need to trade across multiple fund families. All rebalancings are executed at the ETF level. Therefore, the advisor does not need to trade every time the portfolio is rebalanced.
  • Diversification/Liquidity – ETFs may offer the ability to invest in less liquid securities and asset types. It may be difficult to purchase asset classes that are less liquid and have a small allocation in an investment model for accounts with lower asset levels. Within an ETF, all investors, regardless of asset size, gain access to the identical strategy. ETFs may allow access to less liquid securities such as high-yield bonds, alternatives, etc., that would not be available to individual investors.
  • Ability to market your strategy to a wider audience – Since the ETF is trading on an exchange, anyone with a brokerage account may be able to purchase shares.
  • Cost – ETFs often have lower expense ratios than other product structures.

How are ETFs created?

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ETF shares are created when an “authorized participant”—typically an institutional investor—deposits the daily creation basket or cash with the ETF. In return for the creation basket or cash (or both), the ETF issues to the authorized participant a “creation unit” that consists of a specified number of ETF shares. Creation units are large blocks of shares that generally range in size from 25,000 to 200,000 shares. The authorized participant can either keep the ETF shares that make up the creation unit or sell all or part of them on a stock exchange. ETF shares are listed on a number of stock exchanges where investors can purchase them as they would shares of a publicly traded company.

How do ETFs derive their liquidity?

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ETFs may allow advisors to more efficiently allocate their client’s funds to a wider range of investment options, including some that are less liquid or those that have smaller allocations within the strategy.

How is an ETF different from a mutual fund?

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Among the many potential benefits of the ETF structure, the one most often cited is their tax efficiency. As a whole, ETFs generally distribute fewer capital gains to their holders than mutual funds. Additionally, ETFs may afford shareholders the ability to time if and when they realize potential tax implications associated with their investment.

Are ETFs more tax-efficient than mutual funds?

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ETFs aren't necessarily more tax-efficient. The ETF construct of indexing allows for lower turnover, which can result in lower capital gains distributions.

How is the price of an ETF determined?

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The value of an ETF is determined by the prices of the underlying securities. This is called the Net Asset Value (NAV). The market price should be similar to the NAV and is affected by the supply and demand of the ETF. When the price of an ETF is trading above its NAV, it is said to be trading at a premium, and when the price of an ETF is trading below its NAV, it is said to be trading at a discount.

What is the creation/redemption process?

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The process through which the AP creates or redeems ETF shares. In a creation, the AP delivers a basket of stocks representing the holdings of an ETF and receives shares of the ETF. In a redemption, the AP delivers the shares of the ETF and receives a basket of stocks representing the holdings of the ETF.

What does an SMA to ETF conversion look like?

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ETFs may be an attractive investment vehicle for advisors with a large base of SMA assets. They may offer significant tax benefits, ease of implementation, diversification and liquidity, the ability to market your strategy to a wider investment base, and lower costs.

How can you use ETFs in your portfolios?

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One of the benefits of ETFs is the ability to provide exposure to multiple securities within one product. ETFs can be used to diversify and complement any portfolio as our products provide exposure to a variety of sectors and geographic regions.

Can you convert hedge funds into ETFs?

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Yes. ETC has worked with RIAs to convert hedge funds into ETFs. We pride ourselves on taking the time to conduct deep and thorough due diligence in order to build a strategy, product, and structure that will serve as the foundation for growth for your ETF.

Who can start an ETF?

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Sponsors must be willing to register with the SEC as a sub-advisor, or if an index provider, establish a robust compliance program subject to board approval. While anyone can start an ETF, we conduct deep and thorough due diligence in order to build a strategy, product, and structure that will serve as the foundation for growth for your ETF.

What Are Socially Responsible ETFs?

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Socially Responsible ETFs incorporate environmental, social, and corporate governance considerations into their investment approach.

What is a Prospectus?

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A Prospectus is a formal document that is required by and filed with the Securities and Exchange Commission (SEC) that provides details about an investment offering to the public.

Alpha

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The performance of a fund that exceeds the benchmark’s performance.

Assets Under Management (AUM)

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AUM is the total market value of the investments that a person or entity handles on behalf of investors.

Expense Ratio

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The total amount of fees paid by the investors of an ETF divided by the total assets. It is used as a metric to quantify the cost of investing in the ETF.

Authorized Participant (AP)

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Commonly referred to as the “AP.” The AP facilitates the ETF creation/redemption process. The AP is the only market participant who can create or redeem shares of ETFs.

Beta

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The correlation of a portfolio to its benchmark or the percentage of the portfolio’s return that can be explained by the benchmark’s return.

Bid/Ask Spread

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The bid (ask) price at which an individual can sell (buy) a security. The spread is the difference between the two prices.

Creation Unit

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The number of share required to either create or redeem ETF shares.

Investment Company Act of 1940 ('40 Act)

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The Investment Company Act of 1940 (commonly referred to as the '40 Act) is an act of Congress that regulates investment funds. It is enforced and regulated by the Securities and Exchange Commission (SEC).

Liquidity

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The ability to buy or sell a security in the market without causing a drastic change in the asset’s price.

Market Maker

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A firm that stands ready to buy and sell securities on a regular and continuous basis at a publicly quoted price. Market makers provide liquidity in ETFs.

Net Asset Value

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Commonly referred to as the NAV. It is the total value of the holdings of the ETFs divided by the number of ETFs shares.

Tracking Error

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The difference between the performance of an ETF and that of its benchmark.

Passive ETF

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A passive ETF is a vehicle that seeks to replicate the performance of the broad equity market or a segment of it by tracking custom indices.

Actively Managed ETF

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A basket of securities in which the portfolio manager actively makes investment decisions that are not based on the composition of an index.

Index ETF

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A basket of securities that is designed to replicate the performance of a market index.

Non-transparent ETFs

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An ETF structure which does not require daily disclosure of the holdings of the ETF.

Smart Beta ETFs

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ETFs which look to capture common investment factors, such as value, momentum, and quality.

How does a white label platform work?

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An ETF White Label Platform enables an ETF Sponsor to launch an ETF without incurring the high cost of building and running a Trust. ETC handles all activities related to the creation, launch and ongoing management of custom ETFs for our clients. This includes all of the required regulatory elements like the Trust and fully independent board of trustees. We also coordinate the creation of custom indexes, drafting of the fund prospectus, trading and portfolio management functions, building a custom website for each fund, exchange listing, lead market maker, seed capital, and of course a full marketing services offering to let the world know about a new ETF.

What is the timeline for launching an ETF?

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How do you work with people that want to launch an ETF?

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Typically we work with clients where they take on the role as either a sub-adviser to the fund, an index provider to the fund, or as a Fund Sponsor. The economics are the same generally with each of the roles and we work with our clients to determine which is the best fit for that particular arrangement.

Who actually “owns” the fund?

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Technically, nobody “owns” a fund. The value is in the agreements to manage the fund for a fee. ETC is required to be the Advisor to the fund. The Board of trustees approves the investment advisor agreement that states the unitary management fee that is charged to the fund. ETC then has an agreement with our client, who is performing one of the roles outlined above, that the client will reimburse ETC for any costs associated with running the fund that are above the fund revenues (management fee) and collect any profit once all expenses are covered. This agreement is where the profit/value is derived.

Can I move my fund to my own Trust in the future or sell my fund to another ETF issuer?

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We would hate to see you go but we spell this out in our agreements with you right up front. We understand that we may be a great launching pad for your business and at some point, you may decide to do something else with it. We will work out the details right up front so you can have that in mind as you grow and manage your ETF business with us.

How can I best market and distribute my fund?

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ETC Marketing Services offers our clients a comprehensive digital strategy comprised of email marketing efforts, webinars, and social media initiatives coupled with a focused PR campaign and call center designed to penetrate your target market.

What is ETF-in-a-Box™?

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Our turnkey platform, ETF-In-A-Box™, provides the infrastructure needed to transform your investment idea into a live strategy. Work with our team of industry experts to bring your ETF to market in as little as 3 months. Let ETC handle all the details of launching your fund, so you can focus on building interest in your intellectual property and identify capital to fund your ETF idea.

Does ETC do SMA to ETF conversions?

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ETC has assisted a number of registered investment advisers with the process of converting their SMAs into white labeled ETFs. The ETF provides significant operational efficiencies for the RIA and can offer meaningful tax advantages for the clients whose SMAs are converted into the ETF. It is important to work with experienced partners that can help navigate the complicated legal and operational issues associated with the conversion.

What is a go-to market plan?

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In order to launch an ETF, you need a go-to market plan. Not to be confused with some marketing “ideas” for launch. You need a real, step-by-step plan for how you are going to get the word out once the fund launches. ETFs, unfortunately, have a very flat-footed start because of rules prohibiting marketing while the firm is in the quiet period before launch. You're able to speak with certain institutional investors during this time but cannot market broadly.

What makes a successful ETF launch?

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Successful fund launches tend to have an easy story to tell. The ticker and fund name should tell investors everything they need to know about the fund. By keeping the message simple and easily digestible, getting traction in the market is less difficult.

What's in the infrastructure to launch an ETF?

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That infrastructure includes establishing an investment trust to house the fund, setting up a board of directors and getting essential service providers — like a custodian, lead market maker and the authorized participants that create and redeem ETF shares — lined up.
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